2008 - 2011
Jodi and Michel Junod - Sacred Craft Ventura 2010
The importance of a shaper’s glass shop often goes unnoticed, or at least is not emphasized enough. Because a growing number of boards on the market are now made overseas, especially those of the big name brands, this aspect of surfboard production is sometimes purposefully ignored. In 2007 I was able to obtain my own glass shop with my partner and sander Mike Thorne. We’re located on the Westside of Santa Cruz, a block off of Highway 1 and a few blocks from Steamer Lane and the other Westside breaks. We have a crew of 4 that has a combined working experience of over 125 years.
Running a glass shop is always extra work, but being able to oversee the production of each board allows more attention to detail and makes each board truly custom. Because we are a small shop, we usually complete custom boards in as little as three weeks, unless the order requires a custom blank or there is some other aspect of a custom order that takes more time. Surfboards made by surfers is in harmony with much of the local spirit here in Santa Cruz. We are a community of small businesses, craftsmen and artists who’ve chosen this coastal town to be their home.
Although I’ve been able to travel now and again these last 20 years while living here, maintaining my business and shaping custom boards has been a top priority. Living in this remarkable surf town has blessed me not only with many friendships locally, but also has given me the opportunity to build new friendships with people I’ve shaped boards for from all over the world. There is a special joy in receiving compliments from customers who have expressed their gratitude for my making them an exceptional surfboard. I have found that a reputation is built one board at a time.